Eco Packaging Now

Images Publishing Shanghai

Edited by Tony Ibbotson and Peng Chong

  • Nowadays, the sales range of goods spans across the world. It is not difficult for us to drink Russian vodka in New Zealand or taste fruits from Brazil in Japan. Packaging exists everywhere. It exists on the shelves in supermarkets, in our fridges, cabinets, gifts, and cosmetics; even some fruits of farms need packaging. However, with today’s environmental issues becoming increasingly prominent, reducing waste, saving energy, and improving sustainability of the overall products and creating green packaging have become hot topics in the packaging industry. So how do designers find ecological ways to design packaging strategies that protect the product while ensuring that the packaging is more sustainable and not harmful for environment? Contemporary designers are finding unique and multi-functional ways to manipulate materials, structures and uses to make packaging recyclable, biodegradable, and reusable. More than 100 brilliant ideas from all over the world are showcased in this book, which are presented in insightful detail with glorious full-color photography throughout. This book will inspire both design creativity and reveal ways to help counter significant environmental issues facing the world today.

  • ISBN: 9781864707038

    Dimensions:  260mm x 215mm

    Page Count: 248

    Publication Date: September 2016

    Colour: Full Colour

  • Tony Ibbotson has a career spanning more than 25 years, which has seen him work across the globe in places such as Japan, United States, the United Kingdom, and Australia. In that time he has worked with some of the best agencies on international accounts including Mars, Walkers, Diageo, and Unilever. In 2005 Tony started The Creative Method, an agency built on the philosophy of big ideas and the best execution. Its clients include Smirnoff Vodka, Johnnie Walker, Baileys, Suntory, Campari, Wild Turkey, Skyy Vodka, Unilever, Coca-Cola, and PepsiCo.

    Peng Chong, the art director of Pesign Design, works on making creative designs with globalized graphs and thoughts to ensure that the branding and packaging design has foresightedness and artistry in the market competition. His works have won multiple international awards, including the Red Dot Design Award and World Star Packaging Awards. In 2014, his works Qian’s Gift won Pentawards Packaging Design Award: Food-Platinum Award (the top award of food packaging design).


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