Fashion Packaging Now

Images Publishing Shanghai

Edited by Chris Huang

  • The highly competitive world of retail branding and brand packaging is evident in the increasing demand for creating unique, eye-catching and recognizable fashion packaging designs.

    Designers continue to focus their talents by leveraging striking visual devices into an internal and external messaging system via the product’s packaging design, which acts as a portable and extendable marketing tool. This superbly designed book showcases innovative, custom-packaging designs across a range of products, including footwear, clothing and apparel, fashion products, and more. Fashion Packaging Now presents in highly illustrated, full-color detail how the brand connects with the item with the packaging itself, and offers unique insight on individual project design production strategies. The case studies are modern, contemporary examples, which also feature many well- known brands, such as Adidas, Nike, and Puma.

    This book will be a source of inspiration for design aficionados, fashion, advertising and merchandise managers, students, brand and retail managers, and educators in the fashion design, product design and graphic design fields.

  • ISBN: 9781864706802

    Dimensions:  285mm x 205mm

    Page Count: 240

    Publication Date: May 2016

    Colour: Full Colour

  • Chris Huang completed her Bachelor of Fine Art in Taipei with two years of graphic design graduate education in New York. She has more than 20 years of design field experience, based in Chicago, and has been teaching graphic design at the Illinois Institute of Art for more than a decade.

Category: Fashion

Related Items